Search Engine Optimisation
The Internet is a formidable marketing channel, but with the millions of businesses clamouring to get their product seen, getting yours noticed could present problems. Unless you understand the science of search engine optimisation also known as SEO those top-ranked spots may be out of your reach.
SEO is the art of optimising your webpage so that your business benefits from the unpaid, organic traffic using search engines.
SEO a Vital Link to the Customer
There are 3.5 billion Google searches every day according to Internet live stats. Only a third will look beyond the top five ranked webpages. So, brands in the coveted top spots automatically benefit from an increase in traffic. When your business makes it to the top, potential clients have a good chance of landing on your website just when they are looking to buy products like yours.
People start their search for goods and services by putting keywords into a search engine such as Google or Bing. Search engines aim to deliver quality results, so they match superior web pages with the key words used.
The search engines all use algorithms that take various factors into account before delivering the SERP to the user.
Search engine algorithms are constantly changing, making it difficult for business owners to keep up to date with the current ranking criteria.
SEO professionals study the algorithms, keeping abreast of the changes to ensure that their clients’ webpages climb the ranks to the top positions. The algorithms look for user friendly, easy to navigate websites. They look for quality content that features the relevant keywords or phrases that users employ to find your product or service.
In addition to content, to make it up the ranks you’ll need a mobile-friendly, up-to-date and relevant website.
On Page and Off Page SEO
The SEO professionals at the dNOVO Group specialise in both on-page and off-page SEO.
On page SEO is all about the content and the relevance of keywords.
Off-page SEO is not as easy to control as on-page, since it includes quality back links, likes and shares. It is all about improving the perceptions of relevance, authority and trust in your site.
If your content is interesting and engaging, users will share it. Publishing interesting content on both your website and your social media pages will attract shares and likes. This is just one of the ways that we can help you to optimise your website.